In September 1939, just three weeks after the outbreak of war, Gladys Mason wrote briefly in her diary about events in Europe: 'Hitler watched German siege of Warsaw. City in flames.' And, she continued, 'Had my wedding dress fitted. Lovely.'For Gladys Mason, and for thousands of women throughout the long years of the war, fashion was not simply a distraction, but a necessity - and one they weren't going to give up easily.
In the face of bombings, conscription, rationing and ludicrous bureaucracy, they maintained a sense of elegance and style with determination and often astonishing ingenuity. From the young woman who avoided the dreaded 'forces bloomers' by making knickers from military-issue silk maps, to Vogue's indomitable editor Audrey Withers, who balanced lobbying government on behalf of her readers with driving lorries for the war effort, Julie Summers weaves together stories from ordinary lives and high society to provide a unique picture of life during the Second World War. As a nation went into uniform and women took on traditional male roles, clothing and beauty began to reflect changing social attitudes.
For the first time, fashion was influenced not only by Hollywood and high society but by the demands of industrial production and the pressing need to 'make-do-and-mend'. Beautifully illustrated and full of gorgeous detail, Fashion on the Ration lifts the veil on a fascinating era in British fashion.
We offer free standard UK delivery on all orders over £50.
Orders up to £30 are charged a flat fee of £4.95
Orders between £30.01 and £50 are charged a flat fee of £6.95.
Usual UK delivery timescale (excluding custom prints) is between 5 and 7 working days from the date of dispatch. Please allow up to 14 working days for delivery. For custom print delivery pricing and timescales see below.
Royal Mail industrial action taking place in 2023 may have an impact on delivery times to all destinations both within the UK and internationally. These delays are out of our control.
We can also ship most items worldwide.
For full details, including prices, click here.
Your prints and frames will be handmade by King & McGaw at their Sussex workshop.
Unframed orders are shipped within 5 working days (normally shipped next day).
Framed orders are shipped within 20 working days.
Further information on delivery timescales for custom prints can be found here.
If you are not completely satisfied with your item you may return it within 28 days for a refund.
For further details on returns click here.
Unfortunately we cannot offer a refund on custom prints unless they are faulty or we have made a mistake. Custom prints are exempt as they are made to order.
Manufacturer/Publisher: Profile Books
Author: Julie Summers